Development of domestic PB (Private Brand products).

Amount of purchase for PB products is JPY22 billion, which is the top records in Japan.
We also develop actively foreign Private Brand products.


Wealth of categories make selling space activated.


More than 800 items ! We support retailers with the variety of items.


Products will be developed with the concept which places highest priority on consumers.

1. Better quality and more product volume than those of other companies.
2. More number of items than that of other companies.
3. Development of products which creates multiplier effect by combination of products.
4. Increase in sales volume and increase in weight of products.
・・・As a result, we can promise better performance than competitive products with respect to gross operating income per gondola.


Why PB of NS is growing ?

Not only the number of items but also value created by quality satisfy consumers.